Great Business Advice Concepts

Running a business demands great competency, flexibility and hard work in today’s day and age. The business world has become extremely competitive and a minor error can make all the difference between winning and losing. That is why business advice and business coaching have become hot topics of discussions and why a huge number of business enterprises rely on quality professional outsourcing organizations offering business advice, business coaching, business mentoring and business training in a professional manner. Many such organizations offer these services to various small to medium sized business enterprises, assisting them to overcome their business hurdles and challenges. Innumerable business issues and opportunities have to be dealt with in the proper manner, with new ideas and options in order to move forward in the highly competitive world of commerce.

Outsourcing a reputable organization specializing in all aspects of business training, mentoring and advice will assist companies of all sizes and niches in adopting a different and unique perspective for marching towards greater glory. This can be achieved because they offer a highly systematic and step by step program that can be implemented with a great amount of ease. Their professional business advisors assist in placing proven solutions to achieve your targets and goals. Their tried and tested solutions will not undermine the importance of any business component, striving hard to provide customized solutions to meet the varying requirements of different customers. Business advice counsellors are deeply committed to provide a perfect blend of business advice and hands-on project work for moving forward.

Your business will never be forced to make certain decisions, instead the outsourced business advisors will help familiarize you with ideas and insights, arriving at the best possible decision to move your company forward. Based on these decisions, business organizations will then be able to take the required steps in achieving their goals. These professionals will conduct detailed discussions with clients in gaining a complete understanding of their requirements and expectations, from which tailor-made solutions will be developed for each client and their unique needs. They offer business advice programmes for individuals as well as groups. There are extremely professional business advisors available who will definitely be able to assist businesses of varying natures in improving their bottom line profits and preparing for an exciting future.

Customers will be given the opportunity to have informal discussions about the benefits involved, concerning their business advice programmes by calling or sending a message or mail to arrange for a discussion. Quality information about these services can be obtained from visiting their websites, where a free registration will allow customers access to templates, tips, interactive tools and guides. The business advice programme offered will allow businesses to become more aware of required changes that may need to be made in areas like organizational effectiveness, communication and marketing in order to move their business to the next level. Working with a business advisor will only benefit your business enterprise in a positive way. Prepare to increase your profits and pave your way to a brighter business future by seeking the correct business advice for your enterprise.

A Few Reasons To Stay Online For Business – E-Commerce Web Solutions!

More and more businesses are establishing an online presence. This is because customers are increasingly going online to access the goods and services they need. Also online business-to-business transactions have become a common trend. Going online brings your business to more people that you would expect a brick-and-mortar store to. When you strategically launch your online business, you will not only gain greater visibility but also improve your return on investment. Here are 10 reasons why your local business should establish an online presence:

1. Customer Accessibility

Consider this: a survey conducted by WebVisible & Nielsen showed that 3 out of 4 people use the major search engines to find local businesses. This means that if someone is looking for a local restaurant, a shoe repair shop, a specialty bookshop or any local service, 75% of the time they will use a search engine such as Google to find this business. As such if you are not online, it means that up to 75 percent of your potential customers are not finding you. However, what if they could find you and see the range of products and services you are offering? This can go a long way in boosting your customer base and your business profits too.

Unlike the brick-and-mortar shops that have to close at some point in the day, the Internet opens 24/7. By having an online presence, your business will go on regardless of the time of day. Customers will still be able to look around your online shop and your product offering and make purchases. This essentially maximizes the business hours so that you are operating a 24-hour business without the need to be physically present. By being open for longer you will be surprised at just how much you will be able to improve on the sales numbers and overall business revenues.

2. Wider Audience

Over 2 billion people have access to the Internet today. This global audience presents a lucrative opportunity as prospective customers. If you have the capacity or the long-term plans, you can sell your goods and services to people in other countries. Instead of setting up a brick-and-mortar shop in every country or geographical location that you want to reach, you simply need to set up a virtual shop that anyone can access.

Gaining an online presence for your local business is made easier by free online tools and mobile & web applications that your customers can use to find out what you are offering. Because people are looking online first before they can make purchasing decisions, it means that those local businesses that have an online presence are attracting more customer inquiries. Any business knows that inquiries, even though they do not lead to an immediate sale, are not necessarily a bad thing. It is through answers to inquiries that you are able to pitch to your local customers. But without an online presence you just might not have as many prospects to pitch to as you would like.

3. Customer Reviews

Both online and offline businesses rely on ‘word of mouth’ as one of the most significant channels of their marketing. But as an offline business, ‘word of mouth’ reviews by customers can only reach so many people, usually a customer’s close friends and family. Yet an online presence allows customers to post reviews about your business and thousands of potential customers will access the reviews and your product offering. Of course, reviews can make or break your business; you need to offer the best services and customer support for your business to receive great reviews. Having an online presence offers your customers a viable platform to undertake ‘word of mouth’ marketing on your behalf. Many studies have shown that potential clients often look through reviews before they can purchase a product or service offering from you.

4. Brand Building And Visibility

Brand visibility means making your brand known to potential customers. As a brick-and-mortar business, you might be surprised to find out that just a few people know about your business brand. But by bringing your business online you become more visible to the people that matter the most: potential customers and the media. The media, whether social or mainstream can play an important role in promoting and marketing your business, but you have to let them know that your business exists in the first place.

Brand building means building trust between your business and these potential customers. Bringing your business online serves as an effective way for prospects to see what you have to offer and what your business is all about. An online existence allows your prospects to realize whether you are the right business to purchase a product or service from. It enable potential clients to compare your offering with that of the competition and it also offers you ample opportunities to tell the client why you are better than the competition.

5. Marketing And Selling Made Easy

It is a known fact that people do not like to be sold to and businesses do not usually like to come off as being too pushy. However, the Internet provides an ideal platform for businesses to effectively market and sell their products without having to apply too much pressure on the customers. By creating great informational and marketing copy for your product offering, you allow the customer to make an informed and relaxed decision. When done strategically, online marketing can be effective in building rapport between you and your customers and establishing long-term partnerships.

Online marketing also allows you to present your offer in a way that is appealing to your target audience. You not only sell them your product offering but you can easily give your audience incentives that they can access easily. For example as part of your marketing campaign, you can give out free digital products such as ebooks and white papers at almost no cost at all. Compare this to offline marketing where you would have to print out these incentives or give incentives that cost you so much.

6. Reduced Cost Of Operation

Having your business online will greatly reduce your cost of doing business. Admittedly, the initial cost of setting up will cost you a significant amount, but the long-term benefits far outweigh these initial costs. The best thing about setting up online is that once you set up, the costs begin to reduce as you enjoy an improved business bottom line. With an online presence, you may eliminate costs such as customer support, office space, marketing research and advertisement as various online tools can help you automate most of these.

7. Affordable Infrastructure

One of the apprehensions that businesses have when going online is related to payment and delivery, however there are plenty platforms and solutions available to you to make business transactions much easier. First, your e-commerce website will be protected by Secure Socket Layer encoding that secures the transactions between you and your customers and will warn you in the event of any security threats to your e-commerce site. Additionally, you will have access to a large number of online merchant payment options such as PayPal and others through which customers can make easy payments just from your own e-commerce website.

8. Connecting With Customers

More and more businesses are looking for innovative ways of connecting with their customers, without breaking the bank. The Internet offers the perfect opportunity for businesses to find where their target audience is and to engage them.

Once you bring your business online, you can connect with your target audience in many ways. You can send them personalized emails about product offerings, offer them informative articles on your site, or create entertaining and educational videos. Additionally, you can develop interactive applications to engage your customers with your business or provide value on forums and social networking platforms.
9. Effective Tracking Of Progress

Sometimes offline businesses do not have a cost effective and reliable method of tracking progress. Yet with an online business, you can track, monitor and measure just about any metric that is important to your business. There are both free tools such as Google Analytics and commercial ones that will allow you to measure your online e-commerce business progress at any time and receive instant results.

10. No Inventory Required

There are companies that do drop-shipping for you so that you, unlike an offline business, do not have to keep any inventory. Drop-shipping companies are suppliers of the products that customers buy from your site. These companies simply ship the product ordered to your customers without you needing to source for the availability of that product and to go through shipping logistics. This can eliminate a significant amount of operational costs that you would have otherwise incurred if you kept inventory.

25 Ideas To Massively Grow Your Business Profit and Business Value

As a business owner you should always be looking for ways to grow your business.

Why? Without growth your business is at risk of being over taken by your competitors, your staff will start to run out of challenges to keep them motivated, your profits will decline as costs increase, your business will not grow in value and most importantly, you will not be achieving your business potential.

As a professional business coach I follow a 5 step system for achieving growth in the businesses of my clients:

  1. Increase the number of customers that come into your business.
  2. Increase the number of times each customer buys from you.
  3. Increase the amount each customer spends each time they buy from you.
  4. Increase the profit margins on the products and services your customers buy from you.
  5. Build a high performance business model by increasing the effectiveness of every business process to reduce waste and reduce the need for you to be there 24/7.

I have found time and again that if you are able to make small improvements in each of these 5 profit drivers in your business, you will drive massive growth in your bottom line profit and in your business value.

In my business coaching module on this 5 step system I outline 25 ideas you can use today to grow your business:

  1. Develop one or more unique core differentiators to make your business stand out from the crowd
  2. Use the power of the telephone to maximize the value of every customer contact
  3. Systemize your sales process to maximize conversion rates
  4. Use market research to make sure you actually understand your market and your customers
  5. Plan your promotion activities rather than leaving things to the last minute and wasting money
  6. Classify your customers and tailor your sales and marketing strategies to each segment
  7. Find ways to ask you customers to return – sounds easy doesn’t it, but do you do it now?
  8. Provide awesome service – always!
  9. Finds ways to nurture your customers and make them feel special
  10. Get customer feedback and use it to improve your service levels
  11. Cross sell from your product range
  12. Upsell products and services once your customer has committed to a purchase
  13. Bundle products and services to create a higher perceived value
  14. Use the smartest merchandising techniques you can find
  15. Never, never, never discount your prices – did I make myself clear there?
  16. Identify your low margin customers and send them packing – preferably send them to your competitors!
  17. Constantly look for waste and inefficiency in your business and find ways to remove or reduce it
  18. Develop a vision for your business and plan to achieve it
  19. Understand the Strengths Weaknesses Opportunities and Threats in your business and use this knowledge to build a better business model
  20. Find the time to work on your business rather than getting stuck inside the business every day
  21. Systemize all of your business processes to drive efficiency and leverage your team
  22. Build an effective team
  23. Embrace change
  24. Use the power of synergy to apply all of these business improvement ideas at the same time to turbo charge your business growth
  25. Find a business coach or mentor to keep you committed to a business improvement plan

I hope you can look at this list of 25 ideas and see that none of them are impossible to apply in your business.

In my 25 years experience as a business coach I have applied all of these concepts in almost every type of business and industry group you can think of – and I know they will work in your business if just commit to them.

Start today and you will be amazed at the results you can achieve.